Emma Truscott | Freelance copywriter and virtual assistant
Description
I write about people, places, journeys and experiences for travel, leisure and destination-driven brands.
Since 2006, I’ve travelled to over 50 countries and have been scammed by a street vendor in exactly one of them – I’m a quick learner.
In fact, my love for travel has become so ingrained in everyday life that it’s become our family catchphrase: ‘Where’s Ems?’
These adventures have shaped my understanding of your audience.
I’ve walked in their shoes, asked their burning questions, maybe I’ve even shared an overnight train with them through Egypt.
When we team up, you can count on first-class content that’s well-researched, SEO-savvy and full of feeling. Content that creates a lasting impression, earning your business a recurring spot on your customers’ bucket list.
Here are a few examples of the type of work I can help you with:
✔️ Website copy
✔️ Ideation
✔️ Naming
✔️ Narratives
✔️ Blog posts
✔️ Tone of voice
✔️ Feature writing
✔️ eBook/guide writing
✔️ Press releases
✔️ Social media
✔️ Ad copy
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I also offer marketing, admin and lifestyle support as a virtual assistant to creative businesses and freelancers.
With 12 years of experience as a small business owner, I understand what it feels like to be stuck doing admin you didn’t sign up for.
I’m here to help you handle the admin, so you can focus on what you really love.
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If you have any questions, please feel free to send me an email at: hello@wheresems.com

